What do you think will be the biggest trend over the next 12 months? The pandemic continues to impact everyone’s lives across the world, and it has been a difficult time for so many people I am especially excited about Pure Sniper and Cricket League, both globally launched in November. It isn’t easy to build, launch and grow successful games on mobile we’ve had our fair share of challenges too, but I think our studios have done a great job building and releasing more quality games this year than ever before, all while working from home. It’s been a big year for Miniclip in terms of new game launches. I’m very proud that Miniclip has been one of the top 10 global publishers on mobile this year, despite the continuing presence of hyper-casual publishers in the charts, and the fact that we have not moved into hyper-causal ourselves. In terms of your company, what's the thing you're most proud of during 2021? We have passionate teams working tirelessly on the game, and an incredible growing audience around the world that is playing more and more each month. It’s really exciting to see 8 Ball Pool go from strength to strength. The popularity of the game keeps growing, and we’ve continued to improve the player experience and game performance with new features and content. I am very proud that we have seen our flagship title, 8 Ball Pool, continue to grow and prosper in its tenth anniversary year, hitting a big milestone of one billion downloads. What is your top and/or favourite mobile game of 2021? From social open worlds to shooters, from RPGs to Match-Three, and from hypercasual to kids’ games, this really is a medium for everyone in the world. This speaks to the diversity of the games produced, the diversity of audiences on mobile, and the diversity of experiences that people around the world want from mobile games. But in 2021, I think there have been so many interesting new games, as well as growth in existing live titles, that it’s hard to highlight one in particular. In previous years, there has often been a standout game to highlight. Which mobile game do you think had the biggest impact on the industry this year? While there’s a lot going on in the mobile industry, it’s impossible not to mention the rise of blockchain gaming, and NFTs in general I am very conscious of how lucky we are as an industry to be able to continue creating games and entertaining players despite all of this. But the last two years have been like nothing else for one reason the pandemic continues to impact everyone’s lives across the world, and it has been a difficult time for so many people. And at Miniclip, we’ve also welcomed several great new studios into the family.Īs an industry, the UA environment changed a lot with iOS 14, and there’s constant drama around the payments outlook. On the business side, we saw some big IPOs earlier in the year, and a continuing wave of consolidation in the industry. It’s been an eventful year to say the least. What do you think was the biggest news for the mobile games industry in 2021? James Russell is the chief product officer at Switzerland-based free-to-play games outfit Miniclip. We've asked the industry's great and good to give us their take on the year, as well as predicting the trends that will dominate in 2022. As 2021 begins to fade into memory, we're taking a look back at the events that have defined the last 12 months in mobile gaming.
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